Media Stuides Coursework Evaluation - What kind of media institution might distribute your media product and why?

In my opinion my Media Studies Product would be ideally suited for an alternative market due to the connotations and overall feel of the Magazine. There are various Institutions which I feel would be appropriate for the Marketing of my Media Product. Places such as small privately owned Record stores, small Newsagents away from the mainstream corporations such as WHSmiths and also depending on the success of the Magazine a multi platform consumption idea could come into practice through internet distribtuion on Websites which are linked closely to the Genre of music which my Magazine is based around. I feel that a small Record Store would be a suitable place to market the Magazine as these "old school" institutions are very alternative and due to the alternative nature of my magazine, would suit my target audience due to their Radical values. A radicalist would like the idea of not shopping in mainstream stores as sterotypically they like to break away from the norm and find alternative ways of doing every day things. Also as the genre of music quite niche, i feel that marketing it in such a place as WHsmiths would be inapropriate and that more would be sold in smaller institutions which my target readers are more likely to shop due to their low value on Jicnar scale and also their physchographic values. I feel that Internet distribution would work well as due to the genre of music my Magazine is centred around the most common place to find the music of the artists is on the small websites often set up by the Asrtists themselves. I feel that this would be a good way to boost the sale of my Product as a large amount of people interested in my Magazine would be on these websites looking to find things which are linked to the genre of music on such sites.