180 Degree Rule
This is where the camera cannot move across what is called the line of interaction. This is an imaginary line across people who are speaking. The line cannot be broken as it would appear that people are looking in the opposite direction to on the other side of the line of interaction. This would make it appear as both people are looking in the same direction which would not be coherant.
Match On Action
match on action is where a subject is walking through a door and the camera cuts to the otherside of the door and it matches perfectly. It is only match on action if it cuts to the exact same place. The smoother the cut the better it will look. If it is very jumpy this will create a poor and tacky shot.
Evaluation
In what ways does your media product, use, develop or challenge forms and conventions of real media products?
In the production of my media product i used various forms and conventions which would be used in the production of an actual media product. We followed the 180 degree rule, which is a neccesity when using shot reverse shot to create an accurate proffesional looking shot.
How does your media product represent particular social groups?
My media product represents the social group of working class men in Britain in a dominant, stereotypical way. We have represented them as men who enjoy socialising with their mates over a beer in the pub and enjoy football especially. In a less obvious way we have portrayed a dominant representation of the "Inlaws". The way we have done this is by showing them to be a nusance and something which the men see as a distraction from what they would rather be doing. This is a very stereotypical representation of this social group which is shown commonly in the media.
What kind of media institution might distribute your media product and why?
The ideal media institution for our media product would be either a sports channel as our short film is centred largely around football. There are also elements of male humour involved on occasions during the film. A example of this is with the joke about the Mother-in-Law. These elements would make our video suitable for a channel which is directly aimed towards men such as the channel "Dave".
Who would be the audience for your media product?
The obvious audience for our short film would be adult males as much of the content is aimed towards males who fall into the dominant representation of males category. This is not to say other audencies may not derive enjoyment for our short film as many young males and females enjoy football as a sport so they would enjoy that aspect of it however, many youths for various reasons would not understand certain parts of it such as the Mother in Law joke as obviously they have not experienced the feeling of having a mother in Law.
How did you attract/address your audience?
In our media product we did not really address our audience as we used highly conventional features such as the 180 degree rule and match on action. This means we have done nothing out of the ordinary to grab their attention and make them notice our film. The only thing which breaks the ordinary conventions is the fact we have not used eyeline match which is not normal for a production like ours. This was a mistake and we did not realise we had not taken into account the eyeline match rule until after we had finished the editing process.
What have you learnt about technologies from the process of constructing this product?
